We use selected images from sources with documented reuse terms and keep a record of the source pages.
For the current JM Travel review build, the Kerala photography below is sourced from Unsplash images that are explicitly marked “Free to use under the Unsplash License” on their individual source pages. Unsplash states that its license permits commercial and non-commercial use without requiring attribution, subject to the license terms and limitations.
We avoid images with obvious third-party logos, artwork or identifiable people where additional rights could be relevant. If an image creates uncertainty, we replace it rather than taking the risk.
The JM Travel image library should continue to be reviewed whenever images are added or replaced. Unsplash also notes that its license does not automatically cover trademarks, logos, recognizable people or other copyrighted works depicted in a photograph. Those rights must be considered separately.